We translate what people say and do into powerful, transformative insights.
Our work informs business challenges from strategy development through to activation
xplore
Understanding consumer and shopper occasions, motivations, decisions and behaviours to create the foundation for winning brand, category and channel strategies
evelop
Enhancing the chances of success by bringing the consumer and shopper perspective into the design process for key activation touchpoints along the consumer and shopper journey
valuate
Providing objective consumer and shopper-led evaluation of touchpoint performance… from pack, to POS to display, to store / website.
Why it works, why it doesn’t and how to make it better
We help our clients realise opportunities across a wide range of business challenges, including...
Identifying category drivers
Targeting relevant missions & needs by channel
Identifying critical influence points on the consumer and shopper journey
Knowing when to disrupt vs. facilitate shoppers
Making shopping environments easy, inspiring & on-brand
